Projects
Explore Anna Goldingham’s Product Design projects across streaming and VOD services, healthcare, education, weather, travel, fashion, and more — with more to come.
TV: Streaming Service UI Redesign
My Role: UI Designer (2 months)
Project Type: Career Foundry UI Design Course Project
Problem: How can we refresh BritBox International’s UI for consistency, accessibility, and ease of use—celebrating its British identity while aligning with ITVX integration?
Solution: Redesign the UI to create a cohesive, accessible, and user-friendly British-branded experience.
Outcome: (In progress) Developing an inclusive, engaging high-fidelity UI prototype to enhance user satisfaction and brand loyalty.
Platform: Mobile, Tablet, Website
Software: Figma
Team: Mentor, Britbox and Student Advisors
E-commerce: Fashion + Events Startup
My Role: Junior UX Designer + Lead Usability Tester (1 year)
Project Type: Company Startup Professional
Problem: Choosing outfits for events can be stressful and overwhelming, leading to decision fatigue. How can we overcome this?
Solution: Design a user-friendly app that tailors outfit suggestions based on event type, integrates event discovery, ticketing, and shopping — while also streamlining the selling process for businesses.
Outcome: Recently launched, the app is already receiving 5-star ratings as user awareness grows.
Platform: Mobile apps + Website
Software: Figma
Team: Fly Senior UX Designer, Developers and Stakeholders
Weather: Forecasting + Trip Planning
My Role: UX Researcher + UX Designer (1 year)
Project Type: Career Foundry UX Design Course Project
Problem: How can we simplify weather data and trip planning to reduce decision fatigue for water sport enthusiasts?
Solution: Combine clear wind, wave, and weather forecasts with integrated trip planning tools for a stress-free experience.
Outcome: Delivered low- to high-fidelity wireframes and developer-ready handoffs, including clear user flows, design specifications, and UI assets.
Platform: Mobile App
Software: Figma
Team: Mentor, Student Advisors and Users Feedback
Education: Language Learning
My Role: UX Designer (2 months)
Project Type: Career Foundry UX Design Course Project
Problem: How can we encourage efficient, effective language learning on the go?
Solution: Deliver bite-sized content with gamification, rewards, and offline access.
Outcome: Designed low- and mid-fidelity wireframes.
Platform: Mobile App
Software: Marvel
Team: Mentor, Student Advisors and Users Feedback
Health + Social Care: Connecting Patients in Hospital
My Roles: Director, Concept Strategist, Social Marketer etc (3 months)
Project Type: Business Startup Concept
Problem: How can we reduce loneliness in hospitals?
Solution: Connect patients through games, music, and social features.
Outcome: Presented to London hospitals and the public, who expressed interest in implementation subject to funding.
Platform: Mobile + Tablet
Software: Marvel
Team: Designer, Film-maker, Sound Artist, Great Ormond Street Hospital Advisors, and members of the London general public.
Tourism: Holiday Cottages
My Roles: Website Designer (1 year)
Project Type: Freelance Professional
Problem: How can we make the website easier for users to navigate?
Solution: Redesigned the website to improve readability and navigation.
Outcome: Business bookings increased by 35%.
Platform: Website + Mobile
Software: Wix
Team: Stakeholders, Writer + Developer